I've been going back and forth for sometime now constantly changing up my black and white editing style. If you look around on the various forums black and white editing styles are just as diverse as color edits. Each one has its own style and there really isn't a right or wrong way to do it. Its subjective right? You should edit the way your style dictates because in the end thats what will set you apart and hopefully drive business your way.
When I started my photography I had no idea what my look was or where it was going to go. Thats ok and to be honest I'm not sure if I'll ever completely know where its going to end up. I just know at the present time I'm happy with my results and my clients seem to be as well. Back when I started I did what most do once they learn photoshop. Layer upon layer of ridiculous filters and fake flares. Anyone with any knowledge can spot it a mile away. Clients go OHHH and AHHH but thats not the point. I wasn't content with my look. I'm not sure a style like that can pass the test of time. What has seemed to pass the test of time is FILM. While I'm not shooting as much film as I used to in the past we can still try to mimic it as much as possible with the like of presets such as Mastin Labs as well as VSCO just to name a few. I use both for a base but I definitely change it up a little to create my own style. I think this is important to do as to not look like everyone else.
I was using a lot of Ilford Pan F to start my black and whites. I also tend to gravitate towards a warm rendering. I love the the lford Pan F but it is very contrasty and often times renders out a harder image. That works for a lot of subjects but when I capturing people especially brides I want to portray a softer romantic image. For this I lean towards the KodakBW400CN preset through VSCO. After I add my adjustments Im left with a beautiful black and white that is inviting and warm. For me its the perfect fit for a romantic soft look. The image retains details but with a nice fade which takes some of the crunch out of a contrasty film stock. If you want more of a film look add some grain to the images. The images below are taken with various systems which include the Fuji GFX50s, Nikon D5, Fuji XT-2 and Xpro1. Enjoy and if you have questions drop me a line.